The Government of India is encouraging creative participation in nation-building through the National Logo Design Contest for the Corporate Mitra Scheme, organized by the Ministry of Corporate Affairs in collaboration with MyGov. The initiative invites talented designers, students, and creative professionals from across the country to create a meaningful visual identity for a transformative MSME support programme.
The contest aims to develop an original logo that represents trust, professionalism, innovation, governance, and the empowerment of Micro, Small and Medium Enterprises (MSMEs) across India.
About the Corporate Mitra Scheme
The Corporate Mitra Scheme is designed to create a network of trained para professionals who can assist MSMEs in critical areas such as compliance, accounting, taxation, governance, and financial advisory services. The programme seeks to strengthen India’s MSME ecosystem by making professional support affordable and accessible, especially in Tier-2 and Tier-3 cities.
The initiative aligns with the national vision of Viksit Bharat by supporting entrepreneurship, improving ease of doing business, and promoting financially sound and governance-ready enterprises.
Corporate Mitras will provide assistance in areas including:
- Bookkeeping and accounting
- GST and indirect taxation
- Financial management
- Banking and funding support
- Corporate law and compliance
- Labour and environmental regulations
- MSME subsidies and schemes
- AI for professional excellence
- Accounting software and digital platforms
Institutions Supporting the Initiative
The scheme is supported by leading professional institutions in India:
- Institute of Chartered Accountants of India (ICAI)
- Institute of Company Secretaries of India (ICSI)
- Institute of Cost Accountants of India (ICoAI)
- Ministry of Micro, Small & Medium Enterprises
These institutions will help in training, mentoring, and guiding candidates enrolled under the programme.
End Date 27/05/2026 - 23:45
Contest Objective
The logo should visually capture the essence of the Corporate Mitra Scheme and communicate:
- MSME growth and entrepreneurship
- Professional guidance and trust
- Compliance and governance
- Innovation and financial empowerment
- Inclusive economic development and nation-building
Participants are encouraged to design logos that are simple, memorable, adaptable, and impactful across digital and print platforms.
Important Submission Guidelines
The organizing authorities have clearly emphasized originality and creativity.
Participants must ensure:
- The logo is entirely original and manually created
- No AI-generated or AI-assisted designs are used
- No copied, stock-based, or plagiarized artwork is submitted
- The artwork does not violate copyright or intellectual property rights
The selected logo may later undergo minor modifications for official government usage.
Evaluation Criteria
Entries will be reviewed by an Expert Committee under the Ministry of Corporate Affairs based on:
- Creativity and originality
- Relevance to the Corporate Mitra vision
- Simplicity and adaptability
- Clarity of concept and communication
- Visual appeal and usability across platforms
The decision of the committee will be final and binding.
Eligibility and Programme Structure
The scheme is open to graduates from recognized universities. The training programme spans 12 months and includes:
- Six months of foundational learning
- Six months of practical training with MSMEs and professional firms
- Monthly mentoring and handholding sessions
The foundational course will also be available through the SWAYAM Plus platform with a nominal fee to encourage wider participation from smaller cities and towns.
Reward for the Winning Design
The winner of the National Logo Design Contest will receive:
- Cash Prize of ₹50,000
- Recognition from the organizing authorities
This provides a significant opportunity for designers to contribute to a national initiative while gaining visibility and recognition.
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