The 'AATMANIRBHAR TOYS INNOVATION CHALLENGE' welcomes you to participate and create an attractive toy based game, inspired by Indian tradition and culture. Toys and games have always been an enjoyable means of training young childrenabout life and values in society. Through this innovation challenge, we will be wish to educate children about Indian culture, heritage and rituals by immersing them into our cultural richness in a fun, interactive way.
This is the time that we utilize the strenghth of our bright ideas and bring out games based on our Indian culture, tradition and heritage and stories of ancient lives and put into display the beliefs and traditions that exist among communities of people.
OBJECTIVE
The Hon'ble Prime Minister in his Mann Ki Baat address on August 30th 2020, mentioned the great potential and opportunity that can be tapped to promote 'AatmaNirbhar Indian Toys'. In order to give visibility to the Indigenous Toys manufacturer, MyGov is honoured to launch a National level 'AATMANIRBHAR TOYS INNOVTION CHALLENGE', to encourage Indians to design toy-based games based on Indian tradition, culture, heritage, mythological stories and characters.
METHODOLOGY
The entries in the contest will be in two parts.
Individual participation
Team participation (maximum of 4 people)
Please fill the form to participate
All entries will be checked for its originality and non plagiarization
The applications will be evaluated on different parameters(pls refer to evaluation)
The game can be in any of the following fields/ categories:
Board game
Outdoor Game
Digital Game - Any game can be in digital form by usage of toys or props (eg pieces on chess board or dice in ludo). Each digital game must include storyline with props or toys inside the game.
ABOUT PROBLEM STATEMENT
With the change in lifestyle and deepening of western influence, we see one striking difference between modern childhood and the children of previous generation, the lack of Indian games. Earlier games had a rich culturale and heritage value and were tools to pass on some ancestral knowledge. They were also suitable for all ages and increased the interaction between generations.
MyGov India's 'AATMANIRBHAR TOYS INNOVATION CHALLENGE' is intended to address these issues.
ELIGIBILITY CRITERION:
No age criterion
Participation can be an individual or a team
Entries should be original and not plagiarized
TOY BASED GAME PROCESS:
The Innovation Challenge will be available on innovateindia.mygov.in
The last date of submission of entry is 20-Jan-2021
The applicant needs to log-in on MyGov portal: www.mygov.in
Applicants are advised to provide self-contained proposals with essential supporting materials provided as uploads for an informed and fair evaluation/review.
No changes will be accepted once proposals are submitted.
Providing incorrect information will lead to outright rejection of proposals.
EVALUATION
All the submitted entries will be reviewed by our evaluators under different fields.
Each application will be assessed by a set of evaluators to ensure the best submission gets selected.
All entries will be checked for its originality and not being plagiarized.
The game proposed must have usage of toys or props (eg pieces on chess board or dice in ludo) and incase of of a digital game, the game must include storyline with prop or toys inside the game.
The game must reflect Indian culture, tradition and values. The significance of value proposed can be limited to local or National level.
The submission should include a written brief about the game within 500 words
The applications will be evaluated on different parameters:
Including but not limited to the market need
use of props or Toys
novelty of the idea/innovation
Story line of the proposed game
Influence of Indian culture or Indian tradition
Scalability
potential impact
commercialization capacity
Top winner in each category to get cash reward of Rs 1 lakh each
The evaluators reserve the right to select or reject any submission without assigning any reasons whatsoever and without thereby incurring any liability to the participant(s) whatsoever.
Application deadline: 20th January 2021
REWARD:
Top winners in each category to get cash awards of Rs 1 lakh each
Top winners will also get an opportunity to showcase their products in National Toy Fair in February 2021
