‘Cadbury Madbury’ competition

Cadbury Madbury’ competition?

Madbury is opening our doors and inviting the nation to ‘Go madbury for Cadbury’, offering everyone in India the chance to create and name their own Cadbury Dairy Milk bar. With over 4500 possible combinations of ingredients to choose from, you can submit up to two of your favourite flavours for the chance to be one of five finalists. Two of the five will go on to become winners and the winning bar will become the latest and most exciting addition to the iconic Cadbury Dairy Milk range as a limited edition bar.

Eligibility

For the chance to become a Cadbury Inventor, just visit madbury.in or MyJio app. here’s a huge range of tasty ingredients to choose from, which will be added to delicious Cadbury Dairy Milk to create your bar. Once you’ve picked up to two of your favourite ingredients, you’ll get the chance to name the bar and tell us a bit more about what inspired your creation. Enter now.

Entry is open to residents of India, aged 18 and over.

If you’ve got more than one dream creation in mind, just enter again.

 Duration

The competition is open to entries from the 00.01 on the from 26th September 2020 and end at 23:59 p.m. on 7th November 2020

You can pick up to two tasty ingredients from the list to add to your Cadbury Dairy Milk Invention!

Judgement

Each bar will be judged based on two very important elements: Taste and Creativity. All entries will first be looked at by an independent judge, and then narrowed down where the next round of potential inventors will be reviewed by a separate panel of experts (including at least one independent judge). Five lucky finalists will be selected, and will be notified before Feb 2021. Two winners will be selected from among the 5 finalists through public voting which will be conducted for a duration of 2 weeks.

There are a few restrictions so we can make sure the bars feel at home as part of the Cadbury Dairy Milk family. This means nothing (in the reasonable opinion of the Promoter) which is offensive, rude, politically motivated, or combinations of names that already exist in the Cadbury range.

Prize

The five lucky finalists will have their bars put up for public voting for a duration of two weeks and the top 2 would be launched in the latter half of 2021 and will be available to purchase for a period of 3 months across markets in India. The winning Cadbury inventor will receive a a year’s supply of their delicious creation - that's a sharing bar a week!

 

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