The KOKUYO DESIGN AWARD is an international competition for user-centric product design, where the best of the best are actually put on the consumer market.
The world became new while we were totally unprepared for it.
Before we are given time to think carefully about things,
what we like, dislike, agree with, disagree with,
our once-familiar everyday life continues to change.
So we try to catch up with the changes, and in our rush
many ideas spring up and disappear.
What’s important in product design now
is to try to face the things around us anew.
To take a deep look at the value of continuing to be lastingly and broadly loved.
To end not only with an idea, but to think through every detail,
to be persistent, and give shape to a product.
Theme 2023
Embrace
Diversity inspires harmony.
Opposites sustain balance.
Chaos nurtures beauty.
Contrast creates depth.
Distance drives expansion.
Conflict urges renewal.
How can we use design to embrace
different people, diverse lifestyles, uncertain times,
and the ever-changing environment of our planet?
ELIGIBLE ENTRIES
Any stationery, furniture or tool used in working, learning and living scenes
ELIGIBILITY
The competition accepts entries from any corporation, individual, or group that fulfills all the following requirements, regardless of their age, sex, occupation, or nationality.
1. Persons able to make a presentation at final judging (secondary judging) in Tokyo. (March 13, 2023)
* The contest organizer will pay expenses incurred by participants for travel and lodging
(up to two individuals for group entries).
2. Those who consent to these Rules.
* In cases when an entrant is a minor, the consent of their parent or other statutory agent is required.
NUMBER OF SUBMISSION ALLOWED
Unlimited
* Entry eligibility is limited to those designs never before shown publicly (in Japan, other countries).
PRIZES
Grand Prix 2,000,000en / Merit Award 500,000en
* Special prizes may be awarded.
* Not all prizes may be awarded for all categories if there is no winner selected.
* Prize money will be paid net of withholding tax, surtax for reconstruction funding, and other applicable deductions.
* The amount shown in dollar is that calculated at the time of publication. The prize will be calculated according to the exchange rate at the time of payment, from the amount shown in Japanese yen.
JUDGES
Ryosuke Uehara Masashi Kawamura Tsuyoshi Tane
Teruhiro Yanagihara Yoshie Watanabe Hidekuni Kuroda
JUDGING CRITERIA
The design’s interpretation of the theme
The design’s level of completion
The design’s potential to become a product
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