V-Guard articulates its Brand Purpose / Vision as “Bringing home a better tomorrow”.
It believes this can only be achieved by a deep understanding of consumers, their pains, pleasures and aspirations which helps it to challenge benchmarks in every category it operates in. It also gives V-Guard insights into pioneering categories that hitherto did not exist or were in their nascent stage of evolution. Like it did with the stabilizer in 1977. It is a Brand that thinks and does not just manufacture and market.
The aspirations of a “better tomorrow” are the aspirations of young India. Every year it invites bright young minds to partner V-Guard in this endeavour by Ideas on Business Models and Product Engineering that can “Bring home a better tomorrow” for future generations.
The World has not been challenged like it has been in the last couple of years. V-Guard believes that this is the time to think about The Next Big Leap, in the way business is conducted and how products are imagined, engineered, and produced.
The theme for V-Guard Big Idea 2022 is “The Next Big Leap”.
BIG IDEA B-PLAN CONTEST
The Big Idea contest is an annual B-Plan contest organized by V-Guard Industries Limited that aims to bring the corporate expertise & academic intelligence to a common arena, wherein the proposed strategy for V-Guard is discussed, studied, brainstormed, and awarded. It also creates opportunities for interaction with top leaders of V-Guard, wherein the young minds can discuss and understand the business challenges to fine tune their thought process and cultivate a thought leadership among them.
Big Idea contest with its inception in 2011 is gearing up for its 12th season in 2022. The event has had participation from 1000+ students across Management & Engineering colleges since its inception and continues to attract best talents to share their thoughts.
THEME
THE THEME FOR V-GUARD BIG IDEA 2022 IS “THE NEXT BIG LEAP
Arrive at an unaddressed Consumer / Business Insight.
Develop a viable Business Idea or Model that can change the world and bring in a better tomorrow.
The Idea or model could lead to a sustainable world, democratise consumption or even change the very cost structure. The benchmark – Is it really the Next Big Leap? Does it lead to a better tomorrow?
Your ideas should be commercially feasible and pragmatic with the potential to impact the lives of a substantially large set of consumers.
The proposed recommendations should be able to impact V-Guard’s current business / products / categories. Alternatively, it could compel V-Guard to enter a new category or even pioneer a new category as a natural extension of its DNA and prowess.
The submissions should cover the market penetration and development strategy and all the other aspects of a typical business plan
WINNER’S TAKEAWAY
Winner : 200000/-
First Runner-up: 100000/-
Second Runner-up: 50000/-
Special Jury: 25000/-
* Summer Internship Program (SIP) with a stipend for students except in final year OR Pre-Placement Interview (PPI) for students in final year of their course.
• PPI for Top Twenty Teams ** Subject to existing Vacancies.
WHO CAN PARTICIPATE/ELIGIBILITY
Students pursuing 2 year PGDM/MBA course from any authorized Private/Govt./Deemed University/Institute situated in India.
No restriction in terms of specialization/ academic year.
GENERAL RULES & REGULATIONS
GENERAL RULES & REGULATIONS
Any number of teams can participate from a single institute.
The number of members in a single team should not exceed 3. All participants in a single team must be from the same college irrespective of year of study/specialization.
The participants must produce ID cards on request.
Registration Fees: Rs 1000/- per team from a college.
Participation will be confirmed subject to receipt of the participation fee. The fee paid is non-refundable.
The decisions of the judges will be final and binding on the participating teams.
Participating teams are requested to visit the website for all updates about the competition.
Organizers have the right to make changes in the event if necessary.
Last date to register : 1 October 2022
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