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Sunday, 13 September 2020

Young Stars AD Competition

Young Stars AD Competition is a program that submits fresh ideas based on the theme of the contest in which university students from all over the world participate.
Submitted works will be judged fairly by global advertising experts.
Winners selected through this contest will be offered internship opportunities along with benefits for each award,
and the award-winning works will be used as promotional materials.
It is a college student program that can compare students from all over the world to professionals who want to get a job in the advertising industry.
Period : Aug 18 – Sep 23, 2020, 23:59 PM(Korean Time)
Announcement : October 14, 2020 via contest website
Award : October 24, 2020, 
Fee : Free

Eligibility 

- Individual or Team(A maximum of 4)
- University students from all over the world including students on a leave of absence
- Graduated students except Ph.D
- Students of AD or Design related major, etc. 

Topic

- A suggestion of campaign ideas to promote NS Home Shopping’s PB(Private Brand) “Mitus” 

Category

- Film : Ideas using video media such as TV and theater, viral video advertising, etc.
- Print : Advertising using all print media, including newspapers, magazines, posters, etc.
- Outdoor : Advertising using all outdoor environments, including public transportation, screen doors, ambient, street sculptures, etc. 
- Online : Advertisements using all online channels, including mobile, web, and interactive channels
- Creative Solution : Advertisements or solutions through new technologies, methods, or objects in addition to existing advertising media.
- Planning Paper : Strategy Planning for Advertising Campaign and Communication

Process 

- Application→ 1st round Judging → 2nd round Judging → Winners Announcement 

Prize and Benefit

▷ Prize
Prize Number Benefit
Gold 1 Trophy, KRW 5,000,000
Silver 1 Trophy
Bronze 2 Trophy
Crystal 3 Certificate
Special 1 Certificate
※ The number of award winners may vary depending on the level of the submitted entries or the number of entries by category.
▷ Benefit
- Providing internship opportunities
- Actual advertisement execution of award-winning campaign(Requires consultation with sponsors)
- Opportunity to participate in overseas promotion of AD STARS for Gold Winners
- Provides special promotion opportunities for award-winning works and portfolios using a pool of over 2,000 AD STARS judges



 
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