Sbabam is looking for concepts for a new toy, whose distinctive feature is the surprise effect generated during the game phases. The surprise effect may be generated by a transformation, by particular characteristics of the toy or by the type of interaction expected. The transformation can be mechanical, physical or chemical and can take place only once or be repeated during the game phases. The mechanisms dedicated to making the game dynamic and unique, as well as any electronics dedicated to interactivity, must be as simple as possible, with basic actions to be performed. For some examples, see the Reference products paragraph.
Guidelines
For the correct realisation of your proposals, please take into consideration the following guidelines:
Product typology
You are invited to design a new toy with a surprise effect. There are no particular constraints relating to the type of toy requested.
The product can be a single toy, a system made up of several elements, a group of collectibles, a malleable material, etc.
The product packaging may be an element involved in the creation of the surprise effect and can be an integral part of the toy.
Contest Timeline
Upload phase: 19 May 2022 – 14 September 2022 (1.59 PM UTC)
Concept review: 22 June 2022 (1.59 PM UTC)
Client vote phase: from 14 September 2022
Winner announcement: approximately by the end of November 2022
Award
1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Extra Award (option right fee)
€2000
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €2000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
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