Reuse and upcycling of common household goods have been an integral part of Indian culture. Taking a cue from this shared habit, the Ministry of Housing and Urban Affairs (MoHUA) campaign – 'Meri LiFE, Mera Swachh Shehar' is launched to champion the RRRs of waste management- Reduce, Reuse, and Recycle.
Hon'ble PM Shri Narendra Modi's Mission LiFE (Lifestyle for Environment) encourages individual and collective action towards the same, which aims to protect and preserve the environment and bring about a pro-planet behavioural change that can be instilled through individual steps in day-to-day life.
This nationwide campaign aims to highlight cities to set up 'Reduce, Reuse, Recycle (RRR) Centres, one-stop collection centres, for citizens to contribute clothes, shoes, old books, toys and used plastic to be reused or recycled.
The Ministry of Housing & Urban Affairs, Government of India, is committed to inculcating planet-responsive habits among the citizens. One crucial habit is practising RRR (Reduce, Reuse, Recycle) by ensuring our extra clothes, footwear, books, toys, gadgets, etc., are either further reused or recycled, and we thus reduce waste going into landfills. This will directly contribute to the vision of 'Meri LiFE, Mera Swachh Shehar' (My Lifestyle for the Environment, My Clean City).
MyGov in collaboration with the Ministry of Housing and Urban Affairs (MoHUA) hosts a contest on MyGov Platform with an aim to tap into citizens' creativity and skills in visualization, writing, composing, and singing the theme song, and in the process, reach out to fellow citizens and motivate them to join the people's movement for garbage-free cities.
Guidelines:
The lyrics/audio track/song should be original.
It should be simple in language and culturally appropriate.
The main thrust of the contest should be the theme of RRR (Reduce, Reuse, Recycle).
The composition should primarily be in Hindi. However, you may even express yourself in English or any regional language, but it should be accompanied by a Hindi translation/dubbed version.
The participants have to record an audio while singing and shall submit their entry via YouTube (Unlisted Link), Google Drive, Dropbox, etc., and ensure that the link can be accessible. Entry shall lead to disqualification automatically if the Access will not be granted.
Only one entry per person is permitted.
End Date 18th June 2023
Rewards:
Best 3 Entries will be rewarded with a cash prize of Rs. 51,000/- each.
The Best Entry will be adopted as the RRR Theme Song.
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