L’Oréal Brandstorm is one of the world’s largest early-talent innovation competitions, designed by the L’Oréal Group to empower young innovators with opportunities to reimagine the future of beauty. Brandstorm builds creativity, problem-solving skills, and entrepreneurial thinking through real industry challenges, mentorship, and multiple competitive rounds on both national and international stages.
In Brandstorm, participants do more than compete. They explore new technologies, understand global beauty trends, craft meaningful solutions, and gain exposure to professional leaders from across the world.
Mission for 2026
The theme for Brandstorm 2026 is:
Craft the Future of Luxury Fragrance Powered by Creativity, Tech, and Science
Luxury fragrance consumers increasingly seek emotional depth, personalization, and sensorial immersion. The challenge calls for concepts that redefine how people interact with scent. Participants are expected to design:
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Innovative fragrance products
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Technology-enabled experiences
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Science-backed solutions
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Immersive or sensory environments
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Bespoke services that enhance connections with scent
The objective is to propose something beyond traditional perfumery and to shape the future of luxury fragrance.
Eligibility Criteria
Brandstorm 2026 is open to a broad group of participants.
Who Can Apply
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Individuals aged between 18 and 30 years
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Students from any academic background
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Working professionals within the age criteria
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Participants who register individually and later form teams of three
Who Cannot Apply
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Those who reached the international finals in previous editions
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Employees of L'Oréal and its affiliates
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Interns or trainees who worked in relevant L'Oréal divisions within the past two years
All participants must first register individually on the Brandstorm platform before forming a team.
Registration and Submission Process
Step 1: Individual Registration
Participants must register at the link given
After signing up, they can form teams of three on the platform.
Step 2: Case Release
Participants gain access to confidential materials, data, and insights needed to develop their ideas.
Step 3: Treasure Hunt (Non-Eliminatory)
All team members can participate. This round does not affect eligibility but helps teams better understand the challenge.
Step 4: Case Submission
Teams must submit:
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A three-slide PDF (up to five slides including cover and appendix)
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A three-minute video explaining the idea
All submissions must be in English and uploaded directly to the Brandstorm platform.
Stages of the Competition
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Registration
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Case Submission
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Masterclasses conducted by L’Oréal leaders
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Detailed Submission for shortlisted teams
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Semi-Finals: presentations to a jury
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Mentorship: top teams receive guidance from L’Oréal experts
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National Finals
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International Finals
The national winning team qualifies for the Worldwide Finals to compete against participants from over 65 countries.
Judging Criteria
Each project is evaluated on a 25-point scale:
| Evaluation Criterion | Max Points |
|---|---|
| Innovative | 5 |
| Sustainable | 5 |
| Inclusive | 5 |
| Feasible | 5 |
| Scalable | 5 |
| Total | 25 |
The jury looks for originality, clarity, scalability, team spirit, and relevance to real market needs. Presentation quality and adherence to guidelines are also important.
What L’Oréal Expects from Participants
Innovation
Teams should propose bold solutions that introduce something new to the fragrance industry.
Sustainability
Ideas must reflect environmental responsibility and long-term impact.
Inclusivity
Projects should address diverse needs across all user groups.
Feasibility
Solutions must be realistic and implementable.
Scalability
Proposals should have the potential to grow globally and adapt across markets.
Rewards and Opportunities
Intrapreneurship Award
The winning team at the Worldwide Finals earns an intrapreneurship opportunity at L’Oréal head offices. Participants work with L’Oréal experts under a formal contract or internship agreement and gain hands-on industry experience.
Pre-Placement Interview Offers
Top national teams, along with select high-performing participants from earlier rounds, may receive Pre-Placement Interview offers with L’Oréal India.
Global Exposure
Participants engage with students and industry leaders from more than 65 countries and gain access to exclusive sessions, networking opportunities, and expert feedback.
Important Date
Registration Deadline: 03 February 2026, 11:59 PM IST
This blog aims to provide uptodate information on various competitions for Indian students 
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