HUL L.I.M.E. Season XIII - Scholastic World - Contests for Indian Students


Sunday, 22 August 2021

HUL L.I.M.E. Season XIII

HUL has launched their annual business challenge - HUL L.I.M.E. Season XIII for 1st year MBA Students. Participants hold a chance to bag pre-placement interviews with India's leading FMCG company, and rewards worth up to INR 16 Lakhs. We believe it is a relevant opportunity for your audience.

HUL & CNBC-TV18 present L.I.M.E. XIII - an inter B-school marketing and business challenge to give students an opportunity to stretch their imagination and write the future! 

Eligibility Criteria:

This competition is open to 1st year students pursuing any full-time MBA programme across all B-Schools in India.
Also, 1st year students pursuing any full-time MBA programme from the following Ivy League institutes are eligible to participate:
Yale School of Management
London Business School
Harvard University
London School of Economics
The University of Chicago Booth School of Business
Wharton Business School
Kellogg School of Management

Competition Structure:
Virtual Launch Event and Case Study Reveal:

HUL will host the launch event for L.I.M.E. Season XIII virtually and release the case study on August 26, 2021.
Post the case launch, HUL will conduct two Q&A sessions in the first week of September where teams can get their queries resolved.
Following the above, each team is to perform their research, analysis, and come up with a one-slider (case submission format will be enclosed with the case study) by 6th September 2021.
HUL L.I.M.E. Season 13 includes three major stages:

Stage 1 - You would be choosing one or more consumer trends that can drive business growth. Next, you would start conceptualizing a marketing campaign. You would identify the Target Audience and the problem you are solving for them, the Communication Challenge, Consumer Insight, and the Campaign Idea. 
Stage 2 - You would be deep-diving into the campaign and submitting the final creatives, the media plan, and budget estimation for one year.
Stage 3 - You would be presenting a cohesive solution as a business proposal to the management.
Each round will be an elimination round and the details of stages 2 and 3 will be shared subsequently.

Registration Deadline
23 Aug'21 11:59 PM IST

Attractive prizes to be won along with PPIs.

Grand Finale Winner
The Winning team would also win a ticket to the global Unilever case study competition - Unilever Future Leaders’ League to be organized in 2022.


1st Runners Up
2nd Runners Up

3rd Runners Up
Semi Finalists
All semi-finalists will be shortlisted for a PPI as a part of the summer internship process (ULIP 2022).

Participation Certificate

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