Students are to submit a concept submission form detailing their idea, as well as a short 1-2 minute video presentation of their idea. The wellness industry is currently valued at over USD $3.7 trillion, thus providing ample opportunity for people with great ideas!
Three finalists will be flown, along with their professors, to the annual Global Wellness Summit (GWS) being held in November 2021 in Tel Aviv, Israel. Here, they will pitch their business idea to the attending Summit delegates—a “who’s who” in the global wellness world. Several business leaders will act as “Wellness Sharks” and ask questions of the students, who will defend their innovations and make a business case for its feasibility. The first, second and third place winners will then be announced on stage during the Summit.
